MLA
Zhang, Zuopeng (Justin) and Sajjad M. Jasimuddin. "Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 2556-2570. http://doi:10.4018/978-1-60566-056-1.ch155
APA
Zhang, Z. J., & Jasimuddin, S. M. (2009). Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers. In Lee, I. (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 2556-2570). IGI Global. http://doi:10.4018/978-1-60566-056-1.ch155
Chicago
Zhang, Zuopeng (Justin), and Sajjad M. Jasimuddin. "Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers." In Electronic Business: Concepts, Methodologies, Tools, and Applications. edited by In Lee, 2556-2570. Hershey, PA: IGI Global, 2009. http://doi:10.4018/978-1-60566-056-1.ch155
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