Principles in Crowdfunding Benefits and Validation Tools: How to Ensure Campaign Success

Principles in Crowdfunding Benefits and Validation Tools: How to Ensure Campaign Success

Paul Morrell Niederer (Crowdsourcing Week, Australia)
Copyright: © 2017 |Pages: 12
DOI: 10.4018/978-1-5225-0568-6.ch010
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Abstract

This chapter provides the key benefits of a crowdfunding campaign together with a rich variety of validation tools provided to enhance the chance of a crowdfunding campaigns success. Benefits cannot be achieved in a crowdfunding campaign if it is not successful. Thorough validation of the campaign upfront can heighten success. The author in an internationally respected crowdfunding authority who has managed over 300 crowdfunding campaigns through the platforms he has been involved with. The author lists 11 benefits and 11 validation tools together with his own road tested processes plus a plethora of links to tools to assist both the novice and experienced crowdfunder.
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Crowdfunding Benefits And Validation Tools

This chapter takes a look at the benefits of crowdfunding and some of the many tools that can be used to check or validate your campaign before or after it goes live. It is often difficult for people to know if your campaign is successful or not. Validation tools can assist in this assessment.

With crowdfunding some of the benefits are obvious but some of them are often only visible to the campaign owner. Here is an overview of the benefits of crowdfunding and some of the tools that can be used to validate campaigns.

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