Spatial trajectory prediction is a popular and useful location-based service. It can be applied to a variety of subjects such as traffic control and planning and travel recommendations. This research proposes a novel trajectory prediction based on the previous trajectories because human travel patterns normally have an inertia feature, e.g., people are attracted by interesting locations or landmarks such as parks and malls. The proposed method is simple and effective by using an innovative matrix representation. Trajectory processing then becomes matrix processing, which is well documented and includes plenty of tools and software. At the same time, user privacy is rigorously preserved because the simplicity of the proposed method allows the prediction to be carried out on the client, instead of the server. This section introduces the importance of the location-based services, the problems the trajectory prediction faces, the objectives and concerns of this research, the proposed method, and the organization of this article.
Location-Based Service (LBS) Forecasts: The worldwide PC and mobile phone sales are given in the Table 1 according to various market research reports (BNET, 2004; Canalys, 2007 & 2010; CNET, 2006a & 2006b; Gartner, 2005-2014; GsmServer, 2004; IDC, 2008). The number of smartphones shipped worldwide has passed the number of PCs and servers shipped in 2011 and the gap between them is expected to keep bigger. The emerging smartphones have created many kinds of applications that are not possible or inconvenient for PCs and servers, even notebooks. One of the best-seller applications is location-based services according to the following market research:
Fleishman Hillard (2012) reports 80% of smartphone owners have location-based services and half of them use services that provide offers, promotions, and sales based on their current locations.
The most convenient mobile shopping experience is price comparison and product research according to JiWire (2011, October 14).
The number of location-based services users was increased from 12.3 million in 2009 to 33.2 million in 2010 (170% increase) in the US based on SNL Kagan (Cohen, 2011, January 20).