Product Catalog Shopping Cart Effective Design

Product Catalog Shopping Cart Effective Design

Penelope Markellou (University of Patras, Greece), Maria Rigou (University of Patras, Greece) and Spiros Sirmakessis (Technological Educational Institution of Messolongi, Greece)
Copyright: © 2005 |Pages: 20
DOI: 10.4018/978-1-59140-327-2.ch014
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The increasing integration of the Web into our trivial daily activities has become one of the prevailing trends in our days. Buying online is considered significantly more convenient than other modes of shopping, at least for some product categories. An online shop practices its potential for convenience and time efficiency when it becomes easily familiar. In many studies, consumers have indicated that their least favorite sites are those that fail to support a quick and easy shopping experience. Typically, these sites have repeatedly demonstrated significant design problems. This chapter is about identifying the design features that assure the effectiveness of two of the most crucial e-Shop components: the product catalog and the shopping cart.

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