Product Lifecycle in the Pharmaceutical Industry

Product Lifecycle in the Pharmaceutical Industry

Senthil Kumar Ponnusamy (SSN College of Engineering, India) and Yaashikaa Ponnambalam Ragini (SSN College of Engineering, India)
Copyright: © 2019 |Pages: 21
DOI: 10.4018/978-1-5225-5921-4.ch005


The composite of the present pharmaceutical industry requires more effective medication improvement and generation. A product lifecycle (PLC) is the progression of stages from the product's production to the world until its last withdrawal from the market. Product lifecycle comprises various stages that a product must possess in its lifespan, for example, launching, growth, maturity, and decline stage. While each stage brings huge changes, a progression of procedures for the administration of product lifecycle is required. Product lifecycle management (PLM) is a precise, controlled idea for overseeing and creating products and product-related data. Enhanced patient consistency, income development, extended clinical advantages, and faster market dispatch are among the primary utilization of product lifecycle management. To create a viable and productive product lifecycle management program many qualities are viewed like promising start, vital arranging clear authority, supporting information and abilities, readiness for changing tenets of government and associations.
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Types Of Pharmaceutical Products

Pharmaceutical products more regularly known as drugs or medications are a central part of both present day and ancient drug. It is basic that such items are protected, viable, and of good quality. The following are a few types of pharmaceutical products.


A drug or medication is a chemical substance taken to cure or improve any side effects of a disease or medical condition. Its utilization may likewise be as a preventive prescription that has future advantages, however, does not treat any current or prior infections or side effects. Generally, drugs were obtained by extraction from therapeutic plants. Drugs are the most important product of the pharmaceutical industry with high revenue range. These drugs reduce the effect caused by disease/infection by reacting against it. There are various routes of drug inhalation such as oral, bolus, injection, inhalation, rectal, sublingual, etc. (Norman et al., 2017).

Key Terms in this Chapter

Orphan Drugs: Are defined as engineered pharmaceutical medications for treatment of rare uncommon diseases.

Product Lifecycle Management (PLM): Is defined as the way toward dealing with the whole lifecycle of a product from the origin, through building plan and fabricate, to administration and commercialization of produced products.

Biologics: Is defined as the type of drugs produced from living creatures such as microbes, plant, or animal cells.

Generics: Are defined as drugs that are equal to brand-name drug in its dosage level, method of administration, efficiency, its applications, etc.

Product Lifecycle (PLC): Is defined as the cycle the entire product undergoes through four stages such as introduction, growth, maturation, and decline stage.

Over-the-Counter Drugs: Are defined as the medications that are given directly to the consumers without any prescriptions or concern from professionals.

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