Psychological Factors Influencing the Managers' Intention to Adopt Green IS: A Review-Based Comprehensive Framework and Ranking the Factors

Psychological Factors Influencing the Managers' Intention to Adopt Green IS: A Review-Based Comprehensive Framework and Ranking the Factors

Mohammad Dalvi Esfahani (Universiti Teknologi Malaysia, Malaysia), Mehrbakhsh Nilashi (Universiti Teknologi Malaysia, Malaysia), Azizah Abdul Rahman (Universiti Teknologi Malaysia, Malaysia), Amir Hossein Ghapanchi (Griffith University, Australia) and Nor Hidayati Zakaria (Universiti Teknologi Malaysia, Malaysia)
Copyright: © 2019 |Pages: 34
DOI: 10.4018/978-1-5225-7915-1.ch068
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This paper proposes a comprehensive framework of the individual factors that influence organizational decision-makers to adopt Green information systems (IS), based on a review of psychological theories and empirical studies on Green IS and technology adoption. The objectives of this paper are, firstly, to explain that the adoption of Green IS by managers is directly influenced by their intention, which is assumed to be influenced by their attitude towards Green IS, subjective norms, perceived behavioral control and personal norms. In the framework, attitude towards Green IS is influenced by managers' positive and negative affect in response to Green IS. The findings of this study show that subjective norms are reflected from three sources containing primary, secondary and work referents. Perceived behavioral control includes self-efficacy, monetary cost–benefit assessment and the ethical climate of the organization. Personal norms are influenced by awareness of consequences, ascription of responsibilities and personal values including self-transcendence and self-enhancement. Secondly, the paper aims to assess the importance of the individual factors that influence the organizational decision-makers to adopt Green IS. Accordingly, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is applied to rank the importance of the factors incorporated in the proposed framework. The data for this study is collected by conducting an online survey through a structured questionnaire-based instrument comprising 5-point Likert-type scales. The findings of this study contribute to the Green IS literature by improving the decision-making process in IS adoption for the purpose of environmental sustainability enhancement. It is hoped that the proposed model would help to clarify the relative importance of the psychological and socio-demographic factors influencing the adoption of Green IS by organizational decision-makers.
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Due to the fragile balance of the future of our ecosystem and society, sustainability issues are paramount and corporations, governments and cross-national bodies are turning their attention to the question of “how we can make the world a better place” (Malhotra et al., 2013). Sustainability is a complex term which encompasses issues related to the environment, economy and society. Simply, sustainability refers to conservation deployment and the responsible use of resources. According to the United Nations Report of the World Commission on Environment and Development (the Brundtland Report), sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Commission, 1987). Recently, the focus of environmental concerns has changed from the local scale to the global scale, and has become the top concern of organizations, governments, non-governmental organizations and consumers (Dedrick, 2010; Kuo and Dick, 2010). As policies regarding environmental sustainability have been developed, and rules and legislation have been established, it was natural that organizations would focus more on their sustainable practices (Bansal, 2005; Zeleny, 2010).

Environmental sustainability has gained significant interest among researchers from different disciplines such as management (as evidenced in special issues of the Academy of Management Review in 1995 and Academy of Management Journal in 2000), and in other disciplines through some specialized journals such as Journal of Environmental Management, Journal of Industrial Ecology and Journal of Social Issues. The role which can be played by information technology (IT)1 and information systems (IS)2 in such endeavors has been neglected by researchers with few exceptions (see Pavlou and Fygenson, 2006 for a summary). The impact of IT and IS on the environment was considered in the special issue of Management Information Systems Quarterly (MISQ) in 2010/2011 on IS and environmental sustainability. Following this special issue, researchers focused on identifying the relationship between IT/IS and the environment, with this relationship found to be a complex one because of the two order effects of IT on the environment (Elliot, 2011; Malhotra et al., 2013). The first order refers to the negative impact of IT production, use and disposal on the environment. This perspective considers IT as part of the problem (Dedrick, 2010; Molla and Abareshi, 2012). Making IT product, use and disposal more environmentally friendly and greener is referred as Green IT (Dedrick, 2010; Molla, 2013; Molla and Abareshi, 2012; Ryoo and Koo, 2013). The second order effect refers to the positive impact of IT on the environment which considers IT as part of the solution. Utilizing IT to make business processes and activities greener is known as IT for Green or Green IS (Dedrick, 2010; Molla, 2013; Sarkis et al., 2013; Watson et al., 2010).

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