Public Opinion and the Internet

Public Opinion and the Internet

Peter Murphy (Victoria University of Wellington, New Zealand)
Copyright: © 2005 |Pages: 6
DOI: 10.4018/978-1-59140-561-0.ch122
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The development of the “World Wide Web” has had a significant impact on the formation of public opinion in democratic societies. This impact, though, has not been exactly that predicted by early 1990s prophets of the Web, who expected a decentralization of traditional mass media. If anything, the easy accessibility of the Web-enabled Internet (hereafter “the Net”) has extended the audience reach of traditional network media. Despite this, the Net is fundamentally changing the nature of public opinion.

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