Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches

Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2018 |Pages: 15
DOI: 10.4018/978-1-5225-3619-2.ch001

Abstract

Public relations (PR) is one of the most significant communication methods that can help establish the trustworthiness of products, services, and companies. To gain the enhanced organizational reputation, PR-related press conferences can introduce key decision makers to the general public and can organize any crisis in a timely and effective manner with the support of social media and modern communication technologies. Crisis management relates to both PR and organizational communication, thus dealing with several situations that may threaten the reputation and survival of the business. The chapter argues that promoting PR, organizational communication, and crisis management has the potential to increase organizational performance and gain high reputation in modern society.
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Background

All organizations depend on communication, namely the exchange of information with the sender’s intent that the message be understood and considered by the receivers (Te’eni, 2011). Effective organizational communication gains the increased importance in the success or failure of an organization (Mitrofan & Bulborea, 2013), and relates to relationship management with stakeholders (Jerman & Završnik, 2014). Understanding communication challenges is necessary in order to understand both organizational successes and organizational change (Salem & Timmerman, 2018).

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