Public Relations, Organizational Communication, and Crisis Management: Advanced Issues and Approaches

Abstract

Public relations (PR) is one of the most significant communication methods that can help establish the trustworthiness of products, services, and companies. To gain the enhanced organizational reputation, PR-related press conferences can introduce key decision makers to the general public and can organize any crisis in a timely and effective manner with the support of social media and modern communication technologies. Crisis management relates to both PR and organizational communication, thus dealing with several situations that may threaten the reputation and survival of the business. The chapter argues that promoting PR, organizational communication, and crisis management has the potential to increase organizational performance and gain high reputation in modern society.