Qualitative Research: Ex Cultura

Qualitative Research: Ex Cultura

M. Gordon Hunter (University of Lethbridge, Canada)
Copyright: © 2013 |Pages: 13
DOI: 10.4018/978-1-4666-3966-9.ch018
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Abstract

This chapter presents a conceptual discussion about investigating management issues relating to global business operations. Current global business operations provide an opportunity to conduct Ex Cultura research. This term represents the situation where researchers conduct investigations beyond their own culture. A Grounded Theory approach within a qualitative perspective is proposed so that newly emerging themes may be identified. These themes may not be known before hand because of the Ex Cultura environment. Two methods are suggested; the first method, Personal Construct Theory and the RepGrid technique, documents what the research participant thinks about a particular research question. The other method, Narrative Inquiry and the Long Interview technique, documents what a research participant has done relative to a research question. Both methods document the research participant’s interpretation of their personal experiences. Further, the methods support Ex Cultura research into management issues involved in global business operations.
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Cross-Cultural Perspective

It is obvious cross-cultural qualitative researchers will include research participants from cultures which may not be from their own culture. A series of publications (Webber, 1969; Yang, 1986; Ronen, 1986; Berry, 1990; Headland et al., 1990; Triandis, 1972; Early & Mosakowski, 1995) have presented a perspective on cultures which may be employed to develop comparisons across a number of cultures. These publications are generally attributed to Hofstede. This chapter will not delve into some of the issues that others have raised regarding Hofstede’s work. But an overview of his cultural comparisons is presented.

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