Qualitative Techniques in Action: Practical Example

Abstract

The chapter delves into a qualitative analysis of research data focusing on the discourse exchanged during a sales transaction between a Moroccan intern and a native French client. The aim is to explore the linguistic and cultural dynamics inherent in intercultural business interactions, particularly in the context of sales operations. The analysis homes in on how the Moroccan intern navigates linguistic subtleties and cultural disparities while engaging with a French client. It scrutinizes verbal exchanges, language preferences, communication strategies, and cultural nuances to uncover pivotal factors that influence the success of such interactions. The research seeks to pinpoint the strengths and challenges encountered by the Moroccan intern when selling to a French-speaking clientele. The objective is to extract practical insights to augment the linguistic and intercultural competencies of interns enrolled in commerce and management programs, underscoring the significance of these skills in an increasingly globalized business landscape.