Quantitative Modeling in Introducing and Managing New Information Technology in Global Business Operations

Quantitative Modeling in Introducing and Managing New Information Technology in Global Business Operations

Somnath Mukhopadhyay (University of Texas at El Paso, USA) and Kallol Bagchi (University of Texas at El Paso, USA)
DOI: 10.4018/978-1-59140-306-7.ch010
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Abstract

This chapter introduces the concept of using mathematical models to select international markets for global business operations. It uses predictive modeling of the Internet growth of many international countries as examples. The authors hope that it will help multinational enterprises and policy makers of any nation to study the importance of using quantitative planning models in introducing and managing new information technologies to new markets.

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