Quantum Computing Principles and Potential in Marketing

Quantum Computing Principles and Potential in Marketing

Shreemanti Chakraborty (Woxsen University, India), Chandra Hasini Poguri (Woxsen University, India), and Gouthami Vangala (Woxsen University, India)
Copyright: © 2025 |Pages: 20
DOI: 10.4018/979-8-3693-7673-7.ch004
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Abstract

This research proposal delves into the transformative potential of integrating quantum computing and artificial intelligence (AI) into the field of neuromarketing. Neuromarketing, which leverages neuroscience to decode consumer behaviour, is on the brink of a significant revolution due to advancements in AI and quantum computing. This study aim to explore how these technologies can enhance our understanding of consumer preferences, improve marketing strategies, address the ethical consideration,
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