Redefining Medical Tourism

Redefining Medical Tourism

Desai Narasimhalu (Singapore Management University, Singapore)
DOI: 10.4018/978-1-61520-609-4.ch014
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Abstract

Dr. Wei Siang Yu, a medical doctor who is a compulsive serial entrepreneur and the founder of the FlyFreeForHealth, has created a comprehensive medical tourism service using a multimedia platform as the core engine. FlyFreeForHealth has started gaining traction in several countries across Asia including the Philippines and Australia. Dr. Wei has been very resourceful in exploiting business opportunities by leveraging emerging technologies for his company’s products. The rapid growth of the company requires Dr. Wei to focus on developing an enterprise related information and technology architecture for FlyFreeForHealth.

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