Reflecting Upon the Empirical Findings: Validating the Conceptual Model

Abstract

The previous chapters (Chapters 6 and 7) presented the findings obtained from the survey conducted to examine the adoption, usage, and impact of broadband in UK households. The purpose of this chapter is to discuss and reflect upon the findings from a theoretical perspective using those presented in Chapter 2. It also discusses the empirical issues that have been reported from the survey findings in the previous chapter. This chapter is structured as follows. A summary of the hypotheses test is provided and discussed in the next section. This is followed by a discussion and reflection upon the conceptual model of broadband adoption developed within this research. The usage of broadband and its effects on consumers’ time allocation patterns on various daily life activities are then discussed and illustrated. Finally, the summary and conclusions of the chapter are provided in the ultimate section.