Reimagining Marketing in the Transformative Power of AI in Consumer Engagement

Abstract

In this chapter, the authors explore the transformative potential of artificial intelligence (AI) in the world of marketing, focusing on its profound ability to decode consumer behavior. The chapter delves into AI's evolution—from basic automation to advanced, real-time data analysis that empowers marketers to anticipate consumer needs and deliver personalized experiences like never before. However, the chapter will also be prompted to consider the ethical challenges that come with leveraging AI, particularly in maintaining consumer trust and ensuring responsible data usage. As the chapter navigates these complexities, authors navigate through the future of AI in marketing offering limitless possibilities. By embracing AI, marketers will be well-equipped to stay ahead in a competitive landscape, creating strategies that resonate deeply with their target audiences and positioning themselves as a leader in the next generation of marketing.