Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL

Theoretical Framework

The socio-digital and sociotechnological context of the twenty-first century favors that the teaching function is increasingly shaped towards the design and conduct of complex educational and communicational processes mediated by a great diversity of digital and real resources. This new teaching profile requires the appropriation of new complex thinking skills, the understanding of learning processes, the development of skills and knowledge about information and communication technologies and the mastery of management processes and strategies, of knowledge and learning management.

The presence of technologies is no longer a novelty, but a reality. The teaching-learning contexts have changed with their single appearance in the classroom. However, will the processes and ways of doing of the people involved have also changed? The object is not the means or technology, but the evaluation and reflection of the instructional design put into practice, and therefore the use of technological resources for the generation of knowledge.