MLA
Kumar, Vikas, and Prasann Pradhan. "Reputation Management Through Online Feedbacks in E-Business Environment." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 568-587. https://doi.org/10.4018/978-1-5225-5187-4.ch029
APA
Kumar, V. & Pradhan, P. (2018). Reputation Management Through Online Feedbacks in E-Business Environment. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 568-587). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch029
Chicago
Kumar, Vikas, and Prasann Pradhan. "Reputation Management Through Online Feedbacks in E-Business Environment." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 568-587. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch029
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