Reputation Management: A Cog for Nurturing Trust and Building Entrepreneurial Success

3. Objectives

The main objective is to explore the concept of reputation management and educate entrepreneurs about its importance in the modern business arena. The main objective will be augmented by the following sub-objectives:

• 3.1 Exploring the impact of reputation management on attracting customers

• 3.2 Unpack the challenges faced by entrepreneurs in managing reputation.

• 3.3 Expatiate on strategies and best practices for effective reputation management.

4. Methodology

Literature provided a foundation for the chapter and identified reputation management and entrepreneurship issues. Critical steps in the literature review included identifying reputation management literature, followed by identifying relevant literature in line with the keywords. Once relevant literature had been identified, the next step was to evaluate the quality of the literature. The literature was synthesised, leading to the identification of issues and trends in the literature, evaluating the strengths and weaknesses of different arguments and perspectives, and identifying gaps in current knowledge. The final stage was concluding and identifying areas for further research. The literature review involved a rigorous and comprehensive review of relevant literature, aimed at providing a solid foundation for the chapter.