With the improvements of people's living standards, the demand for low-carbon, fresh-quality, and safe agricultural products is rising. Consumers are not only concerned about green production and processing of agricultural products, but also the logistics. The chapter relies on logistics enterprises of agricultural products, takes the enterprise green logistics as the research object, and uses game theory as a tool to study the dynamic mechanism of agricultural logistics enterprises to promote green logistics.
TopIntroduction
Society has entered a new era. With the general improvement of people's living standards, the demand for agricultural products is changing from quantity to quality. Consumers are increasingly demanding green, low-carbon, fresh and reliable agricultural products. Logistics connects the production and consumption of agricultural products. People not only pay attention to the green production and consumption of agricultural products, but also pay attention to the green logistics of agricultural products. Green logistics of agricultural products can not only provide important guarantee for consumers to provide high quality and high added value agricultural products, but also reduce the environmental and ecological impact of agricultural products logistics operation. Destroying the unity of realizing high-quality development of agricultural products and sustainable development of logistics is the main body of implementing agricultural products logistics. But in fact, enterprises often make decisions based on their own economic interests, ignoring the importance of environment and ecology, and will not actively promote green logistics for agricultural products. It is of great significance to study the dynamic mechanism of developing green logistics for logistics enterprises (Figure 1).
Foreign research on green logistics of agricultural products mainly focuses on green logistics and foreign research on green logistics of agricultural products mainly in the application practice of green logistics and green supply chain. Chan et al. (2001) points out that agricultural logistics based on green supply chain is more sustainable than Christmann and Taylor (2001) innovatively puts forward the food supply chain, emphasizing the importance of enterprise cooperation in the chain, Dodgson, (2000) is a supply chain of agricultural products from developed countries, mainly involving fresh supply chain and food supply chain. In the fields of chain cold chain system and agricultural product logistics, the macro and micro aspects of green logistics development of agricultural products have been extensively studied in China. Dyer and Singh, (1998) summarized the research progress of green logistics of agricultural products, and pointed out that green logistics of agricultural products is an important aspect of research. Marion gnawed out the green logistics of agricultural products based on the establishment of green logistics system of agricultural products. From the financial point of view, this paper discusses how to develop green finance to support green logistics of agricultural products. Faruk, (2002) points out the main restrictive factors affecting the supply chain management level of agricultural products logistics enterprises, and puts forward specific countermeasures. Florida, (1996) takes the fresh-selling agricultural products logistics enterprises in Hainan Province as the research object, points out the current situation of development problems, and evaluates their performance. Florida and Davison, (2001) studied the necessity of cooperation and cooperation among domestic agricultural logistics enterprises, and put forward some measures such as developing third party logistics of agricultural products and supply chain logistics of agricultural products. Frauk, (2002) put forward the connotation and constituent elements of the core competitiveness of agricultural products logistics enterprises, and established the evaluation model of the core competitiveness of agricultural products logistics enterprises.
In summary, although the research on green logistics of agricultural products has made rich achievements at home and abroad, there are few studies on the main body of agricultural products logistics: agricultural products logistics enterprises, and few studies on the dynamic mechanism of green logistics of agricultural products logistics enterprises. From the point of view of agricultural logistics enterprises, this paper constructs a dynamic mechanism model for enterprises to promote green development, elaborates the operation mechanism, clarifies the obstacles, and puts forward countermeasures, with a view to providing important reference value for enterprises to make decisions on green logistics development.