MLA
Porfírio, José António and Luís Ganhão. "Retail 2.0: The Coming Up of a New Era for Retail Business in the 21st Century." E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness, edited by Maria Manuela Cruz-Cunha and João Varajão, IGI Global, 2011, pp. 268-290. http://doi:10.4018/978-1-61692-880-3.ch016
APA
Porfírio, J. A., & Ganhão, L. (2011). Retail 2.0: The Coming Up of a New Era for Retail Business in the 21st Century. In Cruz-Cunha, M. M., & Varajão, J. (Ed.), E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness (pp. 268-290). IGI Global. http://doi:10.4018/978-1-61692-880-3.ch016
Chicago
Porfírio, José António, and Luís Ganhão. "Retail 2.0: The Coming Up of a New Era for Retail Business in the 21st Century." In E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. edited by Maria Manuela Cruz-Cunha , and João Varajão, 268-290. Hershey, PA: IGI Global, 2011. http://doi:10.4018/978-1-61692-880-3.ch016
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