MLA
Kasemsap, Kijpokin. "Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1412-1427. https://doi.org/10.4018/978-1-5225-7116-2.ch076
APA
Kasemsap, K. (2019). Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 1412-1427). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch076
Chicago
Kasemsap, Kijpokin. "Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1412-1427. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch076
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