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Review of the Virtual World Community

Reza Y. Azeharie (Nanyang Technological University, Singapore)

Source Title: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

DOI: 10.4018/978-1-61350-147-4.ch020

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Abstract

This chapter provides a discussion and an analysis on the virtual world community from the economic and commercial angle to explore further its financial potential. A prominent virtual world called Second Life has been chosen as a proxy of the review. A background section is provided for readers unfamiliar with the concepts and colloquialisms of Second Life, and it is followed by an in-depth discussion of virtual economy and commerce. Understanding the essence of virtual world consumption is seen as necessary to realize the financial potential. It concludes with the need to abide by DRM rights and understand the line between fantasy fulfillment and entertainment when participating in the virtual world.

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Background

In this section conception of the virtual world shall be described and defined in order to maintain coherence in the further analysis and discussion. It will be followed by a description and explanation of Second Life to help reader imagine and understand the specific concepts that are given in the two closing sub-sections namely Virtual World Lands and Virtual World Identities.

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Review of the Virtual World Community

Abstract

Background

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