MLA
Rajan, Raji, et al. "Rise of Next Generation Entrepreneurs Through Innovative Digital Strategies in MSMEs During COVID-19." Data-Driven Decision Making for Long-Term Business Success, edited by Sonia Singh, et al., IGI Global, 2024, pp. 193-208. https://doi.org/10.4018/979-8-3693-2193-5.ch013
APA
Rajan, R., Mathen, M., Garud, M., & Lourens, M. E. (2024). Rise of Next Generation Entrepreneurs Through Innovative Digital Strategies in MSMEs During COVID-19. In S. Singh, S. Rajest, S. Hadoussa, A. Obaid, & R. Regin (Eds.), Data-Driven Decision Making for Long-Term Business Success (pp. 193-208). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-2193-5.ch013
Chicago
Rajan, Raji, et al. "Rise of Next Generation Entrepreneurs Through Innovative Digital Strategies in MSMEs During COVID-19." In Data-Driven Decision Making for Long-Term Business Success, edited by Sonia Singh, et al., 193-208. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2193-5.ch013
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