MLA
Rajini, G., and M. Krithika. "Risk Factors Discriminating Online Metropolitan Women Shoppers: A Behavioural Analysis." Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1043-1055. https://doi.org/10.4018/978-1-5225-7909-0.ch057
APA
Rajini, G. & Krithika, M. (2019). Risk Factors Discriminating Online Metropolitan Women Shoppers: A Behavioural Analysis. In I. Management Association (Ed.), Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications (pp. 1043-1055). IGI Global. https://doi.org/10.4018/978-1-5225-7909-0.ch057
Chicago
Rajini, G., and M. Krithika. "Risk Factors Discriminating Online Metropolitan Women Shoppers: A Behavioural Analysis." In Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1043-1055. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7909-0.ch057
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