Role of Culture in Electronic Business Diffusion in Developing Countries

Abstract

This chapter includes discussions pertaining to the role of culture in influencing electronic business diffusion in developing countries. In this chapter, the author discusses specific cultural factors and their influences on the individual components required for Internet rollout and use in developing countries. Cases from developing countries are also presented to illustrate the effects culture produces on the levels of electronic business technology usage. The discussions of the lessons learned from those cases along with the theoretical foundations presented throughout the chapter, culminate in the author’s provision of recommendations to the reader, deemed necessary for effectively increasing the diffusion of electronic business in developing countries as well as for reaping the potential benefits generated from its use.