MLA
Diptee, Bhatt, et al. "The Role of Social Networks in the Viral Marketing of IDM." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, et al., IGI Global, 2012, pp. 234-245. https://doi.org/10.4018/978-1-61350-147-4.ch019
APA
Diptee, B., Hock, C. T., Lihui, W., & Sharma, R. S. (2012). The Role of Social Networks in the Viral Marketing of IDM. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 234-245). IGI Global. https://doi.org/10.4018/978-1-61350-147-4.ch019
Chicago
Diptee, Bhatt, et al. "The Role of Social Networks in the Viral Marketing of IDM." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, edited by Ravi S. Sharma, Margaret Tan, and Francis Pereira, 234-245. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-147-4.ch019
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