MLA
Diptee, Bhatt, Chang Tai Hock, Wang Lihui and Ravi S. Sharma. "The Role of Social Networks in the Viral Marketing of IDM." Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues. IGI Global, 2012. 234-245. Web. 10 Dec. 2019. doi:10.4018/978-1-61350-147-4.ch019
APA
Diptee, B., Hock, C. T., Lihui, W., & Sharma, R. S. (2012). The Role of Social Networks in the Viral Marketing of IDM. In R. Sharma, M. Tan, & F. Pereira (Eds.), Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues (pp. 234-245). Hershey, PA: IGI Global. doi:10.4018/978-1-61350-147-4.ch019
Chicago
Diptee, Bhatt, Chang Tai Hock, Wang Lihui and Ravi S. Sharma. "The Role of Social Networks in the Viral Marketing of IDM." In Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues, ed. Ravi S. Sharma, Margaret Tan and Francis Pereira, 234-245 (2012), accessed December 10, 2019. doi:10.4018/978-1-61350-147-4.ch019
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