MLA
Higgins, Lexis F. "Sales Orientation versus Marketing Orientation in Providing Technical Service." Information Technology Enabled Global Customer Service, edited by Tapio Reponen, IGI Global, 2003, pp. 34-50. https://doi.org/10.4018/978-1-59140-048-6.ch002
APA
Higgins, L. F. (2003). Sales Orientation versus Marketing Orientation in Providing Technical Service. In T. Reponen (Ed.), Information Technology Enabled Global Customer Service (pp. 34-50). IGI Global. https://doi.org/10.4018/978-1-59140-048-6.ch002
Chicago
Higgins, Lexis F. "Sales Orientation versus Marketing Orientation in Providing Technical Service." In Information Technology Enabled Global Customer Service, edited by Tapio Reponen, 34-50. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-048-6.ch002
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