MLA
Hassan, Azizul, and Sumesh S. Dadwal. "Search Engine Marketing: An Outlining of Conceptualization and Strategic Application." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 843-858. https://doi.org/10.4018/978-1-5225-5187-4.ch043
APA
Hassan, A. & Dadwal, S. S. (2018). Search Engine Marketing: An Outlining of Conceptualization and Strategic Application. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 843-858). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch043
Chicago
Hassan, Azizul, and Sumesh S. Dadwal. "Search Engine Marketing: An Outlining of Conceptualization and Strategic Application." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 843-858. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch043
Export Reference