MLA
Morandin, Gabriele, et al. "The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making." Market Research Methodologies: Multi-Method and Qualitative Approaches, edited by Amandeep Takhar-Lail and Ali Ghorbani, IGI Global, 2015, pp. 199-217. https://doi.org/10.4018/978-1-4666-6371-8.ch013
APA
Morandin, G., Bergami, M., & Bagozzi, R. P. (2015). The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making. In A. Takhar-Lail & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 199-217). IGI Global. https://doi.org/10.4018/978-1-4666-6371-8.ch013
Chicago
Morandin, Gabriele, Massimo Bergami, and Richard P. Bagozzi. "The Second Generation of the Laddering Methodology and Its Use in Studying Decision Making." In Market Research Methodologies: Multi-Method and Qualitative Approaches, edited by Amandeep Takhar-Lail and Ali Ghorbani, 199-217. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6371-8.ch013
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