Self, Personality, AI, and Healthcare: Exploring the Intersection of Personalization and Ethical Boundaries

Self, Personality, AI, and Healthcare: Exploring the Intersection of Personalization and Ethical Boundaries

Zain Aman (Greenstar Social Marketing, Pakistan) and Minhaj A. Qidwai (American Institute of Healthcare Quality, Pakistan & Independent Researcher, Canada & Unet Consultants, Pakistan)
Copyright: © 2025 |Pages: 30
DOI: 10.4018/979-8-3693-7051-3.ch003
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Abstract

Advancements in artificial intelligence (AI) are increasingly facilitating personalized healthcare experiences, raising intriguing possibilities and ethical dilemmas. This chapter delves into the evolving landscape where AI intersects with individual selfhood, personality, and healthcare delivery. The chapter begins by exploring how AI technologies enable the customization of healthcare interventions based on individual traits, preferences, and behavioral patterns. It examines the role of AI-driven personalization in enhancing patient engagement, treatment adherence, and overall health outcomes through tailored recommendations and predictive analytics. Furthermore, the chapter investigates the ethical considerations inherent in utilizing AI to interpret and respond to personal traits and emotions. It addresses concerns related to privacy, consent, and the potential for algorithmic bias in shaping personalized healthcare experiences.
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