Self Service Technologies in Retail Financial Sector

Self Service Technologies in Retail Financial Sector

Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico) and Ananya Rajagopal (HSBC, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch002
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking institutions are argued in the paper. This paper also discusses managerial implications on converging self service technologies with the customer value and business performance in retail banking.

Complete Chapter List

Search this Book:
Reset