Semantic Location Modeling for Mobile Enterprises

Abstract

A location model represents the inclusive objects and their relationships in a space, and helps engender the values of location based services (LBS). Nevertheless, LBS for enterprise decision support are rare due to the common use of static location models. This chapter presents for enterprises a framework of dynamic semantic location modeling that is novel at three-fold: (1) Profoundly bring into the enterprise business models the location models. (2) With a novel method of dynamic semantic location modeling, enterprises effectively recognize the needs of the clients and the partners scattering in different locations, advancing existing business relationships by exerting appropriate service strategies through their mobile workforces. (3) Through the Location Model Platform of information sharing, enterprises are empowered to discover the potential business partners and predict the values of their cooperation, gaining competitive advantages when appropriate partnership deals are made by enterprise mobile workforces. This proposed framework has been implemented with the J2EE technology and attained the positive evidences of its claimed values.