MLA
Lusch, Robert F., et al. "Service-Dominant Logic: Toward Reframing Business for Enhanced E-Novation." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 970-985. https://doi.org/10.4018/978-1-4666-1598-4.ch057
APA
Lusch, R. F., Vargo, S. L., & Akaka, M. A. (2012). Service-Dominant Logic: Toward Reframing Business for Enhanced E-Novation. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 970-985). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch057
Chicago
Lusch, Robert F., Stephen L. Vargo, and Melissa Archpru Akaka. "Service-Dominant Logic: Toward Reframing Business for Enhanced E-Novation." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 970-985. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch057
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