MLA
Ghosh, Meghdoot, and Indrajit Ghosal. "Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal." Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, et al., IGI Global, 2016, pp. 298-308. https://doi.org/10.4018/978-1-5225-0143-5.ch017
APA
Ghosh, M. & Ghosal, I. (2016). Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal. In U. Panwar, R. Kumar, & N. Ray (Eds.), Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (pp. 298-308). IGI Global. https://doi.org/10.4018/978-1-5225-0143-5.ch017
Chicago
Ghosh, Meghdoot, and Indrajit Ghosal. "Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal." In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, 298-308. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0143-5.ch017
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