MLA
Syed, Tricia. "Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue." Contemporary Research Methods and Data Analytics in the News Industry, edited by William J. Gibbs and Joseph McKendrick, IGI Global, 2015, pp. 111-132. https://doi.org/10.4018/978-1-4666-8580-2.ch007
APA
Syed, T. (2015). Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue. In W. Gibbs & J. McKendrick (Eds.), Contemporary Research Methods and Data Analytics in the News Industry (pp. 111-132). IGI Global. https://doi.org/10.4018/978-1-4666-8580-2.ch007
Chicago
Syed, Tricia. "Shaping Content Strategies with User Analytics and Identities: How User Analytics is Shaping Editorial Strategy, Driving Marketing, and Generating New Revenue." In Contemporary Research Methods and Data Analytics in the News Industry, edited by William J. Gibbs and Joseph McKendrick, 111-132. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8580-2.ch007
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