Shaping the Evolution of Mobile Commerce

Shaping the Evolution of Mobile Commerce

Andreas Rulke (PRTM, UK), Anand Iyer (PRTM, UK) and Greg Chiasson (PRTM, UK)
DOI: 10.4018/978-1-59140-553-5.ch437
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How does a breakthrough technology, or a breakthrough combination of formerly separate technologies, become a viable business? What are the necessary conditions, competencies, and organizing mechanisms? Which enterprises are in the best positions to provide the various competencies and to organize the new business? How will the new business unfold?

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