Shopping Well-Being and Ill-Being: Toward an Integrated Model

Shopping Well-Being and Ill-Being: Toward an Integrated Model

Dong-Jin Lee (Yonsei University, South Korea), Grace B. Yu (Duksung Women's University, South Korea), M. Joseph Sirgy (Virginia Polytechnic Institute and State University, USA), Ahmet Ekici (Bilkent University, Turkey), Eda Gurel-Atay (University of Puget Sound, USA) and Kenneth D. Bahn (James Madison University, USA)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-6074-8.ch003

Abstract

In this chapter, the authors make an attempt to review and integrate much of the research on shopping well-being and ill-being experiences. The integrated model identifies the antecedents of these two focal constructs in terms of situational, individual, and cultural factors. The consequences of shopping well-being and ill-being experiences on life satisfaction (or subjective well-being) are explained through a bottom-up spillover process. Managerial implications and avenues for future research are also discussed.
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Background

Positive Impact of Shopping on Consumer Well-Being

In some cases, shopping contributes to the well being of consumers by paving way to hedonic enjoyment and satisfaction of self-expressive needs. Retailing scholars have argued that shopping is associated with hedonic value (e.g, Arnold & Reynolds, 2003; 2012; Babin, Darden, & Griffin, 1994), excitement and delight (e.g., Oliver, Rust, & Varki, 1997; Wakefield & Baker, 1998), and enjoyment (e.g., Beatty & Ferrell, 1998). Hedonic retail activities have been described as a form of “recreation” (e.g., Backstrom, 2006; Guiry, Magi, & Lutz, 2006), entertainment (e.g., Moss, 2007), or related to enthusiasm that creates emotional arousal and joy (e.g., Jin & Sternquist, 2004; Pooler, 2003).

More recently, researchers expressed interest in the idea that retail activities (i.e., shopping) help shoppers express themselves (Timothy, 2005). As such, it can be argued that shopping activities are not only hedonically enjoyable but also self-expressive in that they allow the consumer to become emotionally involved with the purchase thus serving to actualize the consumer’s potential in becoming a good mother/father, wife/husband, etc. Much of this discussion is related to shopping well-being experiences. This construct is explicitly defined as the degree to which consumers experience hedonic enjoyment and satisfaction of self-expressive needs through their shopping activities.

Key Terms in this Chapter

Bottom-Up Spillover: The notion of a satisfaction hierarchy, and that positive and negative affect spill over from concrete events to life domains (e.g., shopping life, work life, leisure life, family life, social life, love life) to overall life.

Life Satisfaction: A global assessment of a person's quality of life.

Shopping Well-Being: The degree to which consumers experience hedonic enjoyment and satisfaction of self-expressive needs through shopping activities.

Materialism: People who are materialistic lace much value of the material life compared to other life domains such as family life, work life, community life, and spiritual life.

Compulsive Buying: The consumers’ tendency to be preoccupied with buying manifested through repetitive buying and lack of impulse control in shopping.

Hedonic Enjoyment in Shopping: The degree to which shopping experiences are associated with increased positive emotions and decreased negative emotions.

Shopping Ill-Being: The degree to which consumers experience overspending of time, energy, and money in their shopping.

Self-Expressiveness in Shopping: The extent to which shopping activities help the shopper express his or her own social identity.

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