Site Structure and User Navigation: Models, Measures and Methods

Abstract

The analysis of the structure of Web sites and patterns of user navigation through these sites is gaining attention from different disciplines, as it enables unobtrusive discovery of user needs. In this chapter we give an overview of models, measures, and methods that can be used for analysis purposes as well as for user-adaptive navigation support. Specific attention is given to the problem of identifying users getting lost. We conclude with a discussion on various personalised navigation aids that benefit from the techniques presented in this chapter.