MLA
Conde-Pumpido, Teresa de la Hera. "Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of "Tem de Tank"." Cases on the Societal Effects of Persuasive Games, edited by Dana Ruggiero, IGI Global, 2014, pp. 51-70. https://doi.org/10.4018/978-1-4666-6206-3.ch004
APA
Conde-Pumpido, T. D. (2014). Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of "Tem de Tank". In D. Ruggiero (Ed.), Cases on the Societal Effects of Persuasive Games (pp. 51-70). IGI Global. https://doi.org/10.4018/978-1-4666-6206-3.ch004
Chicago
Conde-Pumpido, Teresa de la Hera. "Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of "Tem de Tank"." In Cases on the Societal Effects of Persuasive Games, edited by Dana Ruggiero, 51-70. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6206-3.ch004
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