MLA
Conde-Pumpido, Teresa de la Hera. "Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of “Tem de Tank”." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 572-586. http://doi:10.4018/978-1-5225-1793-1.ch026
APA
Conde-Pumpido, T. D. (2017). Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of “Tem de Tank”. In Management Association, I. (Eds.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 572-586). IGI Global. http://doi:10.4018/978-1-5225-1793-1.ch026
Chicago
Conde-Pumpido, Teresa de la Hera. "Six Factors That Determine the Conceptualization of Persuasive Strategies for Advergames: The Case Study of “Tem de Tank”." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications. edited by Information Resources Management Association, 572-586. Hershey, PA: IGI Global, 2017. http://doi:10.4018/978-1-5225-1793-1.ch026
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