Smart Store Base Grocery: Facilitating Future Forecasting Profit

Introduction

Information Technology (IT) is the positive connection between IT itself capability and business performance measured by profit and cost. IT plays an important role in different sector. Connection between IT capability, Marketing Intelligence and e-commerce increase business performance and facilities more profit (Chae, Koh, & Park, 2018). Electronic innovativeness progressively reflects information as a significant resource. The challenge contains via entirely the combination methods of information, data or application systems to build a marketing intelligence platform (Dragomir & Surugiu, 2015). The significance of marketing intelligence in any organization is acceptable because is unbearable to develop a good plan without collection and appropriately examining the info from the market info and the marketing knowledge detained by the association about users, market rivalry, suppliers, delivery channels, usually around the atmosphere in which it functions, can be simply handled by means of those technologies precise to the computerized schemes which assist the marketing decision faster (Dragomir & Surugiu, 2015). Marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace (Ladipo, Awoniyi, & Arebi, 2017). Marketing intelligence will attain high marketing productivity and profitability. therefore, the proposed research has used technological model to get good decision. good decision assists to increase high number of productivity and profitability (Dragomir & Surugiu, 2015). Marketing intelligence focuses on the implementation of information such clients, market, competitors and contribute marketing decision maker to improve marketing activities. The rise of computer technology and the online world have affected smaller store because they do not use technology, specially store base grocery sector. Store base grocery has not totally focused because they are of small business. Grocery store has no relation with technology. Therefore, many grocery stores have shut down, consumer interaction is not satisfied, less consumer engagement and less profit. Smart store base grocery app can help to increase physical grocery store selling performance to bring good revenue. The distended climax on sustainability and typical of living choices will also seriously influence to any business which influence store grocery as well. Smart store base grocery app mainly delivers grocery service to encounter clients need that essential all intelligence competences (Wangsankaew, Prathanporn, & Raksong, 2018). Smart store base grocery app mainly defines in Portugal in order to forecast more profit using technology. Moreover, store base grocery business is a type of business that rely marketing information. In this case Marketing Intelligence added with E-commerce has a deep relationship with marketing and inter-related each other to demand high number of profits. As a result, the key research question is how smart store base grocery apps has an engaged with store owner and customer to forecast on marketing profitability, especially in Portugal.