Smartphone Application Wave and Trends on Different Platforms

Smartphone Application Wave and Trends on Different Platforms

Irvine Yeo (Nanyang Technological University, Singapore), Jing Cong (Nanyang Technological University, Singapore), Khin Mu Yar Soe (Nanyang Technological University, Singapore) and Fan Jing (Nanyang Technological University, Singapore)
DOI: 10.4018/978-1-61350-147-4.ch017
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Smartphones have experienced exponential growth and this in itself changes the way consumers use mobile communications. Traditionally, a phone is used only for communicating via voice but the Smartphone has extended the functions to include music player, camera, web browsing and executing of other applications. This wave of change has affected the traditional business model of telecommunication companies as well as creates new opportunities for platform owners to gear towards full integration. This chapter seeks to explore and discuss these issues and opportunities revolving around the platform, trends, problems and opportunities.
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Smart Phone

A little more than a decade ago, the only function that a regular phone can perform was only making phone calls. With the introduction of a hybrid of phone and camera with low-megapixels, a radical change occurred when Smartphone came into vogue with features such as high-end camera, music, video, internet, games, applications and radio et cetera. Jason Langridge, a mobility business manager at Microsoft, defines a Smartphone as “something that combine traditional communication devices and provide rich applications and rich data applications.” Gartner, in their glossary page, defines Smartphone as: “A large-screen, voice-centric handheld device designed to offer complete phone functions while simultaneously functioning as a personal digital assistant (PDA).” defines a Smartphone as: “A Smartphone is a small, all-in-one mobile device that is used for communication and computing functions. Unlike regular cell phones, Smartphones allow users to choose the applications they want to install and use. It often has PC-like functionality.”

Current Market Penetration by Smart Phone

Fox (2006) argues the traditional phone or personal digital assistants are quickly being obsolete in the marketplace by what are called converged, integrated, or multifunctional devices such as smartphone as a result of the market responding to user’s demands for convergence and a reduction in the number of separate devices needed to carry around. These devices include but are not limited to phones, music player, cameras, global positioning system (GPS), web browsing, storage; all of these features and functions can be found in a single smartphone.

The worldwide market for mobile phone performed extremely well in 2009 and is expected to continue its performance through 2010 and beyond. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, the last quarter of 2009 saw a new record level being set which 54.4 million units were being shipped, an increase of 39% from the same quarter in 2008. The full year saw a total of 174.2 million unit being shipped in 2009, an increase of 15.1% over 151.4 million units in 2008. Of all the units shipped, converged mobile devices or smartphones accounted for 15.4%, a slight increase from 12.7% in 2008.

The potentials for smartphone seems rosy as IDC anticipates that the ongoing demand will drive the smartphone market to a new shipment record in 2010. The additional impetus from the shifting landscape of mobile OS is also expected to increase its demand. Both Google's Android and Palm’s webOS, released only in 2009, have revealed new ways to engage the users with their increased functionality. Windows and Symbian are expected to unveil new versions of their respective OS with more advances in 2010. All the mobile OS will compete with a thriving mobile application library, improved intuitiveness and seamlessness to provide user with a compelling experience. Users will benefit from greater personalization, customization and usability which are likely to drive demands even further.

Gartner expects Smartphone sales to make up 37% of overall mobile devices sales with a value of US$ 191 billion in 2012, up from the current 14%. Overall, mobile device market is booming, especially for Smartphone. The art of the Smartphone is the operation system and its ability to run various types of applications. Therefore, the reasons behind Smartphone market expanding are software and application.

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