Smartphone Usage, Gratifications, and Addiction: A Mixed-Methods Research

Smartphone Usage, Gratifications, and Addiction: A Mixed-Methods Research

Hafidha S. AlBarashdi (The Research Council, Oman) and Abdelmajid Bouazza (Sultan Qaboos University, Oman)
Copyright: © 2019 |Pages: 26
DOI: 10.4018/978-1-5225-7885-7.ch006
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Combining a survey and focus groups as a mixed-methods research, the authors of this chapter examined the functions, types, and motivations of smartphone usage and gratifications. Furthermore, the authors also investigated the rates, symptoms, and reasons of smartphone addiction. Still another achievement of the authors was to look into the relationship between smartphone usage, gratifications, and addiction with academic achievements among college students. On top of identifying three levels of addiction, the authors also located distinctive traits of these levels. This chapter provided an interesting example of how mixed-methods research can be employed to investigate mobile use, gratifications, and addiction. It is expected from the editor that this chapter would lead to more comparative studies between or among countries or cultures using by using a mixed-methods research to triangulate and/or complement findings of using different research methods. The inclusion of this chapter in this volume is also meant to invite further studies to investigate the gap between what mobile users want and what they actually get from using mobile as well as its related experience on both the normative and the empirical sides.
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Objectives Of The Study

The chapter aims to provide a comprehensive understanding of the Smartphone usage, gratifications, and addiction among undergraduates using UGT as a framework. In addition, it examines the relationship between Smartphone usage, gratifications, addiction and undergraduates’ academic achievement.

Significance of the Study

The expected contribution of this study is as follows:

  • 1.

    To broaden our knowledge about Smartphone usage, gratifications, and addiction among undergraduates.

  • 2.

    To provide exploratory insights into the nature of the Smartphone addiction problem: The prevalence rate of different Smartphone addiction levels, the symptoms of Smartphone addiction and the effects of Smartphone addiction on academic achievement among SQU undergraduates.

  • 3.

    To determine the motives behind Smartphone use and addiction, as well as the types of Smartphone usage behavior associated with Smartphone addiction among undergraduates. Consequently, the study will increase the awareness of students, parents and teachers about risk factors associated with Smartphone addiction.

  • 4.

    The findings of this study maybe useful to various parties, including university students, parents, educators, researchers and policy-makers.

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