MLA
Baporikar, Neeta, and Mukund Deshpande. "SMEs and Branding Strategies." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 803-817. https://doi.org/10.4018/978-1-5225-5187-4.ch041
APA
Baporikar, N. & Deshpande, M. (2018). SMEs and Branding Strategies. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 803-817). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch041
Chicago
Baporikar, Neeta, and Mukund Deshpande. "SMEs and Branding Strategies." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 803-817. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch041
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