MLA
Ranganathan, C. and Dong Back Seo. "The Snakes and Ladders Game in E-Business: Digital Transformation at American Hardware Depot." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 1317-1328. http://doi:10.4018/978-1-60566-056-1.ch081
APA
Ranganathan, C., & Seo, D. B. (2009). The Snakes and Ladders Game in E-Business: Digital Transformation at American Hardware Depot. In Lee, I. (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 1317-1328). IGI Global. http://doi:10.4018/978-1-60566-056-1.ch081
Chicago
Ranganathan, C., and Dong Back Seo. "The Snakes and Ladders Game in E-Business: Digital Transformation at American Hardware Depot." In Electronic Business: Concepts, Methodologies, Tools, and Applications. edited by In Lee, 1317-1328. Hershey, PA: IGI Global, 2009. http://doi:10.4018/978-1-60566-056-1.ch081
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