Social Capital, Social Networks, and the Social Web; The Case of Virtual Volunteering

Social Capital, Social Networks, and the Social Web; The Case of Virtual Volunteering

Dhrubodhi Mukherjee (Southern Illinois University, USA)
DOI: 10.4018/978-1-60960-100-3.ch518

Abstract

Social interaction technologies create communicative possibilities that go beyond dyadic interactions and across physical boundaries, bringing a qualitative shift in the functioning of the Internet. The present chapter employs social capital and social networks perspectives to identify the social determinants of virtual volunteering in the age of Web 2.0, explores the social motivation of volunteers who perform tasks using the Social Web in the context of online volunteering, and addresses the dynamic interplay of social capital, social networks, and the Social Web with implications for virtual volunteering. The argument furthered is that active participation in social networks generates social capital and facilitates the development of the Social Web.

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