IT and the Social Construction of Knowledge

IT and the Social Construction of Knowledge

Elena Revilla (Instituto de Empresa, Spain) and José Sánchez-Alarcos (Quasar Aviation, Spain)
DOI: 10.4018/978-1-60566-984-7.ch005
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In a dynamic environment, knowledge is the only valid asset that allows organizations to adapt and change. That is why knowledge is one of the few resources on which any organization can support its sustained success. This resource, in its turn, appears as a result of a repetitive process of learning. Learning is a social product—knowledge is social and has synergic possibilities—therefore, its value increases when it is shared, enriched, and developed beyond the individual, proportioning coherence to the interpretations of the members of the group (Brown & Duguid, 2001; Nonaka & Takeuchi, 1995). Many researchers have pointed out that the capacity of an organization to get into the environment, interpret it, and understand it, in short, to learn it, requires dialogue and discussion among its members. Through dialogue (Isaacs, 1993), each member exhibits a perception or personal image of the world, and these perceptions will affect the other members when they are shared during interaction. Together, the discussion of individual perceptions produces a shared image of reality.

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