Social Engineering in Social Media and Online Interactions

Social Engineering in Social Media and Online Interactions

Tarun Kumar Vashishth (IIMT University, India), Vikas Sharma (IIMT University, India), Kewal Krishan Sharma (IIMT University, India), Sachin Chaudhary (IIMT University, India), Sachin Kaushik (HRIT University, Ghaziabad, India), and Vinod Kumar Bagar (Dewan Institute of Management Studies, India)
DOI: 10.4018/979-8-3693-6665-3.ch012
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Abstract

Social engineering in social media and online interactions has emerged as a critical concern in the digital age, driven by the increasing interconnectivity and sharing of personal information online. This study is motivated by the growing prevalence of cyberattacks that exploit human psychology rather than technical vulnerabilities, targeting individuals through platforms where they share personal details. By examining various social engineering techniques such as phishing, pretexting, and baiting. This research highlights the methods attackers use to manipulate individuals and the specific vulnerabilities they exploit in social media environments. The study leverages data from recent cases and surveys to analyze the effectiveness of these techniques and the impact on both individuals and organizations. The findings underscore the significant risks posed by social engineering attacks, revealing the psychological underpinnings that make such tactics so effective.
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