Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas

Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas

Parul Singh (Indian Institute of Foreign Trade, India)
Copyright: © 2015 |Pages: 14
DOI: 10.4018/978-1-4666-8468-3.ch016

Abstract

This article makes an attempt to understand crowdsourcing and its increasing importance in organizations. It explores how crowd acts as a problem solver and crowdsourcing generates ideas that lead to open innovation for an organization. The paper also throws light on how with the arrival and advancement of digital technologies, the concept of crowdsourcing has gained popularity and has received well acceptance in the organizations. This is followed by a detailed analysis on various researchers' views and thoughts on the subject. Based on the extensive literature review, this paper attempts to identify knowledge gaps and research gaps. This study is an attempt to create concepts on social media crowdsourcing and provide research directions to further explore the subject.
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2. Literature Study

The literature on social media crowdsourcing is not vast. Social media crowdsourcing is fairly a new concept that has gained strength and acceptance in recent times because of the emerging digital technologies. The topic is not much explored, but is gaining popularity among researchers and scholars because of its wide applications by organizations these days. The literature has been categorized as depicted in Figure 1.

Figure 1.

Literature study on crowdsourcing

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