Social Media Marketing Web X.0 of Opportunities

Social Media Marketing Web X.0 of Opportunities

Lemi Baruh (Kadir Has University, Turkey)
Copyright: © 2010 |Pages: 12
DOI: 10.4018/978-1-60566-984-7.ch150
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In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.

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